 |
|
|
|
|
|
|
|
|
|
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
Consumer Preference Study
Alan
Corr
(308) 236-1235
The Consumer Preference Study is a program that explores factors that affect local consumers’ shopping decisions. Local consumers describe their preferences, offer opinions about business strengths, and make suggestions for improvement. These consumers also provide impressions of the general shopping environment that have an impact on economic leakage.
Consumer
education is also a part of the study, and each of the local consumers
involved learned about locally available products and services that they
were unaware of prior to the study. A general survey mailed to each of
the participating consumers provides communities with information concerning
where local dollars are being spent, and products sand services to add
in order to retain those dollars locally.
Format & Time Required:
Topic: Economic Development
North
Central Regional Center for Rural Development
Iowa State University
107 Curtiss Hall
Ames, IA 50011-1050
(515) 294-8321, (515) 294-3180 fax
For questions, comments or concerns about the NCRCRD Web site, contact
.
Last updated August 31, 2004.