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RRD 148 Operational and Strategic Planning in Small Business
Mulford, Charles L., Brad Shrader and Hug B. Hansen. 1988. Operational and Strategic Planning in Small Business. (RRD148). Ames, IA: North Central Regional Center for Rural Development.
     

This study examines the effects of formal long-range strategic planning, operational planning, and various types of strategy on the performance of small firms. This study also investigates the relationship of environmental uncertainty with strategic and operational planning.

     

Operational and Strategic Planning for Small Business is out of print, but available in PDF format.

Operational and Strategic Planning for Small Business, PDF format (4,136 kb)

 
 

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Updated March 21, 2006