RRD 155 Visual Merchandising: A Guide for Small Retailers

Bastow-Shoop, H., D. Zetocha, and G. Passewitz. 1991. Visual Merchandising: A Guide for Small Retailers. (RRD155). Ames, IA: North Central Regional Center for Rural Development.

Many small town businesses need effective marketing strategies that will enable them to compete with large urban centers for the consumer dollar. This publication provides information about visual merchandising, an important part of any business' total marketing effort; further, it is an educational program that describes how this marketing strategy can help create a positive customer image that leads to successful sales.

Visual Merchandising: A Guide for Small Retailers is out of print, although it is available below in PDF format.

Visual Merchandising: A Guide for Small Retailers, READ ONLY PDF format (958 kb)

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North Central Regional Center for Rural Development
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